As part of a regenerative agricultural shift, brands are partnering with specialist fiber and supply chain innovators in a bid to shape a new cotton supply solution.

Hydroponic cotton is promising to rebalance and stabilize the increasingly fragile and unreliable cotton supply chain.

Grown in a controlled, soil-free environment, this fiber scheme can bring positive ecological, economical, and social impact to a traditional system, the future of which is undermined by climate change.

 Big brands are betting on this best practice and transparent supply to secure a future for this all-important commodity fiber. 

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